Post-Production: George Rutherford, Ricardo Lion
A campaign to encourage an active lifestyle among brazilian people, still noticed by a high sedentarism level. Produced entirely in photography and retouch. A 7m tall structure was built to permit photographing from above.
Copywrite 1: From a lazy Brazil to a diving Brazil.
Copywrite 2: From a Brazil that watches to a Brazil that moves.
Copywrite 3: From a wheel Brazil to a cycling Brazil.