Pirates
Agency: Camisa 10
Client: Sea Shepherd Brasil
Director: Leo Rodrigues
Director of Photography: Diego Mello
Art Production: Daniela Arend
Executive Production: Marcela Branco
MUA: César Marquez
Talent: Pedro Monteiro
Editing: Diego Aragão
The campaign makes fun of TV cooking shows’ style to address a subject unknown to most of the population: dogfish is not only a shark, but its consumption brings environmental imbalance and can also cause health injuries, as it is a species at the top of the food chain and, therefore, carries with it elements accumulated from other animals.
Film awarded with a bronze in the Great Ads For Good/Environment category, at Cannes Advertising Festival in 2022.