Responsible Pack Itaipava
Client: Itaipava
Agency: WMcCann
Art Production: Leo Rodrigues
Post-Production: George Rutherford
Inspired by the concept of “Zebra Striping,” the idea of alternating alcoholic and non-alcoholic beverages, Itaipava is launching the “Responsible Pack” campaign for Carnival 2026: for every four Itaipava Pilsen beers, one Zero will be included to encourage responsible consumption.
